Barclays reiterates buy rating on Strategy, sets price target at $160

Barclays has reaffirmed its buy rating on Strategy Inc., the company formerly known as MicroStrategy, and set a price target of $160. The move places the firm squarely in the same analytical universe as Visa and Mastercard, a classification that would have seemed absurd just a few years ago when Strategy was best known as an enterprise software company that went all-in on Bitcoin. From $130 to $125 to $160 Barclays first initiated coverage of Strategy on July 8, 2026, slapping an Overweight rating on the stock with a $130 price target. The bank categorized Strategy within the US payments and fintech sector, placing it alongside industry heavyweights like Visa and Mastercard rather than treating it as a Bitcoin wrapper with a stock ticker. After Strategy released its Q2 results, Barclays actually trimmed the target to $125, citing a challenging Bitcoin market while keeping its Overweight rating intact. Now the bank has reversed course and pushed the target up to $160. That Q2 report offered a mixed bag. Strategy posted revenue of approximately $122.4 million, representing a year-over-year increase of around 7%. The company still recorded a significant GAAP net loss driven by unreali...