Chelsea names Circle front of shirt partner in USDC sponsorship deal

Circle has signed a principal partnership with Chelsea Football Club that will put USDC branding on the front of the club’s men’s, women’s and academy shirts beginning with the 2026/27 season. Summary Circle has become Chelsea FC’s principal and official front of shirt partner for the 2026/27 season. Circle and USDC branding will appear across Chelsea’s men’s, women’s and academy shirts under the partnership. The branding will make its Premier League debut during Chelsea men’s first home match of the season against Brighton. The deal extends Chelsea’s ties with the crypto industry after its previous sponsorship partnership with crypto exchange BingX. Circle has expanded USDC distribution through banks, payment companies and digital asset platforms during 2026. Chelsea FC announced the agreement on Aug. 28, naming Circle Internet Group as its Official Front of Shirt Partner, with the branding scheduled to make its Premier League debut during Chelsea men’s first home match of the season against Brighton on Sunday. Circle puts USDC on Chelsea shirts Under the agreement, Circle and its USDC stablecoin will appear across Chelsea’s match shirts during the 2026/27 campaign, giving the dig...