DigiCon 2026 closes with call to turn industry collaboration into action

Homepage > News > Business > DigiCon 2026 closes with call to turn industry collaboration into action MANILA, Philippines — DigiCon 2026 concluded its two-day conference at the Manila Marriott Hotel with a call for Philippine businesses and industries to move beyond conversations about digital transformation and turn collaboration into meaningful, long-term action. Organized by the Digital Marketing Association of the Philippines (DMAP), the event brought together more than 2,000 leaders and professionals from marketing, business, technology, and media under the theme “Interoperability: Welcome to the Age of Collaboration.” Across two days of discussions, DigiCon 2026 underscored a central message: as artificial intelligence, consumer behavior, and digital ecosystems continue to evolve, the ability to connect people, ideas, and capabilities is becoming increasingly important to business growth and innovation. Championing collaborative advantage Headlining the final-day plenary, Edelman Global Chief Creative Officer Judy John challenged industry leaders to rethink how ideas are developed, emphasizing that future-ready solutions require different disciplines, perspectives, a...