eToro to buy TradeZero as crypto trades fall 73% year over year

eToro has agreed to acquire U.S.-focused brokerage TradeZero for up to $231 million as the trading platform pushes further into the American market while crypto activity among its users continues to fall. Summary eToro agreed to acquire U.S. brokerage TradeZero for up to $231 million as it expands its presence in the American trading market. TradeZero generated about $80 million in revenue with an 81% gross margin during the 12 months ended June 30, 2026. eToro reported $1.34 billion in crypto revenue for the second quarter, down about 30% from $1.9 billion a year earlier. Crypto trading activity continued to fall, with July trades dropping 73% year over year to 1.4 million and the amount invested falling 50%. The TradeZero acquisition is expected to close in the first half of 2027, subject to regulatory approvals and customary closing conditions. eToro said Tuesday that the cash-and-stock transaction would add TradeZero’s active-trader customer base and brokerage infrastructure to its U.S. operations, with the acquisition expected to close in the first half of 2027 after regulatory approvals and other customary closing conditions are met. The company expects the purchase to increa...