Fairshake-linked super PAC to launch national ads for Clarity Act

The crypto industry’s most powerful lobbying apparatus is about to go primetime. Cedar Innovation Foundation, a 501(c)(4) nonprofit tied to the Fairshake super PAC network, is preparing to blanket national cable television with ads designed to build public support for the Digital Asset Market Clarity Act, also known as the CLARITY Act. The campaign represents a seven-figure ad buy across CNBC, CNN, Fox News, Newsmax, and MSNBC. It’s a calculated escalation in what has become one of the most expensive policy fights in crypto’s short history, with the Fairshake network sitting on a war chest north of $122 million heading into the 2026 election cycle. Three ads, one message: banks are the villain The campaign consists of three separate ad spots, each designed to hit a different pressure point. The first is a straightforward attack ad going after banks for opposing the CLARITY Act while, the ad argues, profiting handsomely from the regulatory ambiguity that currently exists. The second and third spots take a softer approach. One features endorsements from the AARP, framing the legislation as a tool to protect seniors from crypto-related scams. The other highlights support from law enfo...