Fanatics CEO discusses new all-in-one betting app combining sportsbook, casino, and prediction markets

Fanatics Betting and Gaming just merged its sportsbook, online casino, and prediction markets into a single mobile app. The unified platform, called Fanatics Sports & Casino, launched on September 2, positioning the company to take a bigger bite out of a market that DraftKings and FanDuel have dominated for years. CEO Matt King laid out the strategy in a Bloomberg interview, framing the all-in-one approach as the natural evolution of how fans actually want to engage with betting. One app, 23 states, and a lot of geo-fencing The new app’s most notable technical feature is its geo-aware design. Depending on where a user physically sits, the app automatically adjusts which products are available. Sportsbook access is live in 23 states plus Washington D.C. Online casino games are limited to four states: New Jersey, Pennsylvania, Michigan, and West Virginia. Prediction markets reach 22 states and four US territories. Existing Fanatics customers were migrated to the new app automatically, with their accounts and FanCash balances preserved intact. New users can grab it from standard app stores on both iOS and Android. The prediction markets play, and the crypto connection Fanatics Mar...