Meta’s Muse reaches No. 2 or No. 3 in US App Store following launch

Meta’s new AI agent app Muse hit No. 2 in the US App Store within two days of its September 8 launch. The company characterized Muse’s opening as “a slower start” compared to previous launches like Threads or Meta AI. What Muse actually does Muse is not another chatbot. It’s a personal AI agent designed to handle multi-step tasks: booking travel, managing calendars, making purchases through Stripe Link, and executing workflows that go beyond the standard “ask a question, get an answer” loop. The app runs on Meta’s Muse Spark model family, specifically version 1.3, which rolled out in early September 2026. Each user’s Muse operates on a dedicated secure virtual machine in Meta’s cloud. It’s available on iOS, Android, the web at muse.ai, and through WhatsApp. AI glasses support is reportedly in the pipeline. The app is restricted to adults 18 and older in the US for now. The business model Muse uses a tiered subscription approach. There’s a free tier with limitations, a $20 per month “Power” plan, and a $100 per month “Maximum” tier for users who want the full suite of capabilities. The Muse Spark model already demonstrated its pull before the standalone app existed. When the model l...