NG CASH raises $15M led by Blockchain Capital to expand credit and crypto services in Brazil

NG.CASH, the Brazilian fintech that started life as a YouTube channel, just locked down $15 million in strategic funding led by Blockchain Capital. The round, which closed on September 23, brings the company’s total haul to more than $65 million since it launched in 2021. The money will fuel two priorities: scaling NG.CASH’s consumer credit products and laying the groundwork for digital asset services in Latin America’s largest economy. From YouTube to fintech heavyweight NG.CASH’s origin story is unusual even by startup standards. The platform grew out of a YouTube channel that now has roughly 20 million subscribers, double the approximately 10 million it had when the company was founded. That built-in distribution channel gave NG.CASH something most fintechs spend years and millions trying to manufacture: a massive, engaged audience of young Brazilians who already trusted the brand. Based in São Paulo and Rio de Janeiro, the company has since evolved into a full digital financial platform. It offers accounts, prepaid cards, Pix payments, and savings products alongside an expanding suite of credit tools. Two products in particular, Crédito CLT and Pix Crédito, are central to the e...