Ripple signs multi-year deal to feature XRP logo at Florida’s Ben Hill Griffin Stadium

Ripple just landed one of the most visible pieces of real estate in college football. Starting this season, the XRP logo will sit at both 25-yard lines inside Ben Hill Griffin Stadium, the University of Florida’s 88,000-seat venue better known as The Swamp. The multi-year agreement, announced on September 4, reportedly brings in roughly $5 million per year for the university. That places it among the higher-tier on-field logo deals in college sports, a category that barely existed two years ago. What Ripple is actually buying The branding extends beyond painted turf. Ripple’s deal includes digital platform placements and event signage across Florida Athletics, which oversees 21 sports teams and more than 500 student-athletes. There’s also an educational component. The partnership will fund financial literacy and technology programs aimed at student-athletes and the broader university community, covering both traditional finance and digital assets. Notably, the deal does not involve XRP being used for transactions at the stadium or on campus. This is a brand awareness play, not a payments integration. Ripple’s college athletics playbook This is not Ripple’s first move into the colle...