Robinhood CEO highlights strong uptake of Trump Accounts with 6M sign-ups

Robinhood CEO Vlad Tenev is taking a victory lap. The company’s Trump Accounts app, which launched on May 28, has racked up nearly 6 million sign-ups and climbed near the top of the App Store charts in roughly a month.

What are Trump Accounts, exactly

The program allows families to open tax-advantaged investment accounts for eligible children, primarily those born between 2025 and 2028. Each eligible account comes with a potential $1,000 contribution from the US Treasury. Contributions to these accounts officially begin on July 4, 2026.

Robinhood won the Treasury contract in April 2026 and partnered with BNY Mellon to handle the custodial side of the operation. Robinhood manages the technology platform and customer support, while BNY Mellon oversees the actual custody of assets.

The program had already crossed 4 million sign-ups by March 31, before the dedicated app even launched. The subsequent jump to nearly 6 million in the weeks following the app’s debut suggests the streamlined mobile experience removed significant friction from the enrollment process.

Who’s actually signing up

One of the more notable data points Tenev has highlighted: 86% of Trump Accounts have been opened by families earning less than $200,000 annually.

Robinhood is also putting its own money where its mouth is. The company plans to match the Treasury’s $1,000 contribution for children of its US employees, effectively doubling the initial seed for those accounts.

What this means for Robinhood’s business

Robinhood beat out every other fintech and traditional financial institution for this contract. The partnership with BNY Mellon adds another layer of credibility, and the initiative is anticipated to favorably impact Robinhood’s stock performance, as positive media attention accompanies the launch.

The bigger picture for markets

Nearly 6 million new accounts is already a notable number. If each of those accounts eventually receives the $1,000 Treasury contribution, that’s roughly $6 billion in new capital entering the markets.

Disclosure: This article was edited by Editorial Team. For more information on how we create and review content, see our Editorial Policy.