Sports Illustrated Tickets partners with Premier League clubs as it expands onchain ticketing

Sports Illustrated Tickets is plotting a blockchain-powered expansion into English football, with plans to bring its onchain ticketing system to Premier League stadiums. The company has already locked in long-term partnerships with Aston Villa and Tottenham Hotspur, and its Avalanche-based Box Office platform is being positioned as the infrastructure for primary ticketing at some of the sport’s most iconic grounds. The partnerships so far SI Tickets secured a 12-year partnership with Aston Villa in May 2026, kicking off with the 2026-27 season. The deal includes naming rights for the Sports Illustrated Warehouse at Villa Park, a 3,500-capacity venue that will serve as a hospitality and event space adjacent to the stadium. Tottenham Hotspur signed a similar 12-year agreement, with that deal set to begin in 2025. Both partnerships focus heavily on branding, fan experience enhancements, and hospitality rather than immediate primary ticketing takeovers. At Villa Park, the primary ticketing operations will continue to be managed by SeatGeek. The company has stated ambitions to double or triple its business in the coming years through a combination of ticketing and hospitality revenue. T...