Strive hits $3B market cap as share price surges toward $27

Strive, Inc. is having a moment. The NASDAQ-listed Bitcoin treasury company, trading under the ticker ASST, watched its share price climb to approximately $26.82 before touching $27 in recent sessions, pushing its market capitalization toward $3 billion amid a broader rally in Bitcoin-adjacent equities. The company holds roughly 23,156 BTC, worth approximately $1.87 billion to $1.9 billion at current prices, making it the fifth-largest publicly traded corporate Bitcoin holder on the planet. How Strive got here Strive went public through a reverse merger with Asset Entities, completed on September 12, 2025. Co-founded by Vivek Ramaswamy, the company operates on a zero-debt model, financing its Bitcoin acquisitions through preferred equity instruments and equity issuances rather than traditional debt. August 2026 was particularly busy on the buying front. Strive added 3,156 BTC during that single month, including one purchase of 1,800 BTC for approximately $143 million, at an average cost of $79,431 per coin. The math behind the ambition CEO Matt Cole laid out the company’s ambitions directly on September 3, 2026, saying that finishing 2026 as the second-largest public corporate Bitc...