US Soccer aims to build on 2026 World Cup momentum for future success

US Soccer Federation CEO JT Batson has a simple thesis: losing 4-1 to Belgium in the round of 16 was actually a good thing. Not the scoreline itself, obviously, but what the 2026 World Cup revealed about American soccer’s trajectory. The federation is now moving to convert a summer of home-soil hype into lasting structural change, with the explicit goal of fielding a team that expects to win future tournaments, not just show up. The money tells the story US Soccer is projecting $397 million in revenue for fiscal 2027, a record for the organization. The bulk of that, roughly $268.7 million, is expected to come from sponsorships, licensing, and events. The federation expects a near $10 million surplus for fiscal 2027. On the fundraising side, US Soccer has pulled in $170 million toward its “Behind The Dream” campaign, reaching 68% of its overall goal. Those dollars have already produced tangible results, most notably the Arthur M. Blank US Soccer National Training Center, which gives the federation a permanent home base for player development and team preparation. Pochettino’s four-year project Mauricio Pochettino has set his sights on developing the USMNT into a legitimate top-tier ...