Strategy Inc., the company formerly known as MicroStrategy, sold $135 million worth of Bitcoin last week. But if you’re wondering whether that dipped into the company’s freshly minted $1.25 billion Bitcoin selling program, the answer is no. The sale was classified as a direct dividend payment, which means the monetization war chest hasn’t been touched yet.
Matthew Sigel, Head of Digital Assets Research at VanEck, clarified the distinction on July 7. The $135 million sale existed in its own accounting lane, separate from the BTC Monetization Program that Strategy authorized just days earlier. In English: the company found a way to sell Bitcoin and pay shareholders without technically spending any of its new selling allowance.
The Digital Credit Capital Framework, explained
On June 29, Strategy unveiled what it calls the Digital Credit Capital Framework. This is a big deal. It marks the first time in the company’s history that Bitcoin sales have been formally authorized.
The BTC Monetization Program, which sits at the center of the framework, caps reserve-related Bitcoin sales at $1.25 billion. Think of it as a controlled release valve. The company can sell Bitcoin to build cash reserves, but only up to that ceiling.
Here’s the thing: that $1.25 billion figure doesn’t capture the full selling capacity Strategy now has. Sigel noted that the framework allows for more selling avenues beyond just reserve building. The dividend-related sale is a clear example. By classifying the $135 million transaction as a dividend payment rather than a reserve action, Strategy effectively demonstrated that its total potential sell volume exceeds what the headline number suggests.
As of early July, Strategy held 847,363 BTC. The $1.25 billion cap represents a small fraction of those holdings.
Why dividends matter here
Strategy also raised its STRC preferred dividend rate by 50 basis points to 12% in July. That’s a notable bump, and it helps explain why the company needed to sell Bitcoin in the first place.
Preferred dividends are obligations, not suggestions. When you promise shareholders a 12% yield on a preferred instrument, you need cash to back it up. Selling $135 million in Bitcoin to cover that obligation is a pragmatic move, even if it contradicts the “never sell” narrative that defined Strategy for half a decade.
By tagging the sale as a dividend payment, Strategy keeps its monetization program at zero usage. That preserves the full $1.25 billion capacity for future reserve-building needs while still meeting its financial commitments to preferred shareholders.
What this means for investors
For Strategy shareholders, the framework should provide some comfort around cash flow management. The company has been funding its Bitcoin accumulation through a combination of equity issuance, convertible debt, and preferred stock. Having a clear, board-approved mechanism for converting Bitcoin to cash when needed reduces the risk of a liquidity crunch forcing a fire sale at the worst possible time.
For the broader Bitcoin market, Strategy’s 847,363 BTC hoard is enormous. Any structured selling program from a holder that large creates a potential overhang. But the $1.25 billion cap, combined with the company’s tendency to classify certain sales outside that program, suggests the actual selling pressure will be measured rather than dramatic.
For now, Strategy’s monetization program sits at $1.25 billion of unused capacity, its preferred shareholders have their 12% yield funded, and 847,363 BTC remain on the balance sheet.
Disclosure: This article was edited by Editorial Team. For more information on how we create and review content, see our Editorial Policy.

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