Web-3 game UNKJD Soccer partners with PUMA for exclusive in-game content

UNKJD Soccer, a Web3 mobile soccer game, has announced a new partnership with global sports brand PUMA. 

This two-year collaboration aims to bring PUMA’s well-known brand into the game, offering players exclusive content like characters with unique abilities and skins inspired by PUMA soccer apparel, according to a UNKJD post. 

Players will also have the chance to participate in PUMA-sponsored tournaments, unlocking special rewards.

What is UNKJD Soccer?

UNKJD Soccer operates within the Web3 space, allowing players to trade in-game assets, such as leveled-up characters, through blockchain technology.

Using crypto elements like their own tokens, the game combines traditional soccer gameplay with decentralized ownership and digital rewards, offering a unique experience in the mobile gaming market.

UNKJD Soccer positions itself as a game combining the excitement of street soccer with fantasy elements. Players can recruit teams, compete in real-time matches, and earn rewards such as Gems, which can be converted into in-game currency.

This new collaboration with PUMA is expected to expand the game’s appeal to a wider audience, reaching beyond its existing player base.

PUMA, known for its long history in sports and fashion, has already worked with popular games like Fortnite and Rocket League. In 2022, it announced entry into the metaverse with limited-edition collections and exclusive NFTs. The company launched Black Station, a metaverse site offering immersive experiences during New York Fashion Week.

This partnership further solidifies PUMA’s presence in the gaming world while giving UNKJD Soccer a chance to reach PUMA’s global audience.