Aptos partners with Daehong to launch on-chain ticketing system for Lotte Group’s cultural events

Daehong Communications, a subsidiary of South Korea’s Lotte Group, is expanding its blockchain partnership with Aptos to bring on-chain ticketing to cultural events and entertainment venues. The move builds on what’s already been a surprisingly productive collaboration: since integrating with the Aptos mainnet in July 2025, Daehong’s Giftiel mobile platform has issued more than 5 million digital vouchers to over 1.3 million users. From digital coupons to concert tickets The partnership between Daehong and Aptos was first announced in March 2024 with the goal of building a Web3 hub. The initial focus was digital vouchers, the kind of thing you’d use at a Lotte department store or convenience chain. Giftiel, the platform handling the heavy lifting, records the entire lifecycle of each voucher on-chain, from the moment it’s minted to the moment someone redeems it. Within weeks of the soft launch, the platform had already crossed 1 million vouchers issued and 500,000 active users. By September 2025, those figures had multiplied several times over, reaching the 5 million voucher and 1.3 million user milestones. Now Daehong is taking that same infrastructure and applying it to ticketing ...