EU issues AI transparency guide ahead of August enforcement

Homepage > News > Business > EU issues AI transparency guide ahead of August enforcement The European Commission has published guidelines to assist providers and deployers of artificial intelligence (AI) systems in complying with the transparency obligations of the European Union’s incoming AI Act, which will come into force on August 2, 2026. The AI Act’s transparency obligations are aimed at helping people recognize when they are interacting with AI or when content has been generated or altered by AI, “reducing the risk of deception and manipulation.” The new guidelines clarify which providers and deployers must comply with the transparency obligations for interactive AI systems and the marking and labeling of AI-generated content. “With today’s guidelines, the Commission supports the smooth and effective application of the AI Act to make AI systems interacting with people such as chatbots and AI agents and AI content more transparent and trustworthy,” Henna Virkkunen, Executive Vice-President of the European Commission for Tech Sovereignty, Security and Democracy said. “These guidelines support providers and deployers in meeting their obligations under the AI Act, while...